Snack specialists Wholebake sold to Elysian Capital LLP in Grant Thornton advised deal

Healthy snack

Wholebake, a contract manufacturer of functional snacking products based in North Wales, was recently sold to Elysian Capital LLP in a deal advised by independent accounting firm Grant Thoronton LLP.

Wholebake manufactures a range of functional snacking products, supporting weight management, sports nutrition, children’s snacking, healthy indulgence, vegan-friendly, digestive health and better-for-you brands alongside a portfolio of own brands.

The company has been awarded B corp. status in recognition of meeting the highest verified standards of social and environmental performance, transparency, and accountability.

Grant Thornton was appointed to advise on the sale following a competitive pitch process.

The solution

Grant Thornton provided an integrated, one-team approach encompassing teams from Corporate Finance Advisory, Food & Beverage sector team specialists and Tax Advisory to push the sale through for the founder shareholders, Bridges Fund Management – Wholebake’s previous owners – and reinvesting management.

“Bridges has helped build Wholebake into the UK’s leading manufacturer of health gluten-free snacking products, recently obtaining B corp. status”, said Oliver Wyncoll, Senior Advisor, Bridges Fund Management.

“It was important to the shareholders that a suitable buyer would continue the Wholebake ethos. Grant Thornton’s support and tight management of the sale process was of high quality and we could not have achieved the result we did without this.”