Snap Inc. appoints Amber Sayer as Senior Head of Retail and eCommerce

This week Amber Sayer joins Snap Inc. as Senior Head of Retail and eCommerce. She will be based in London, reporting to Ed Couchman, UK General Manager.

In this newly created position, Amber will sit in the Enterprise Leadership team and lead the Retail and eCommerce division in the UK.

Amber previously spent more than six years at ASOS, overseeing ASOS Media Group which was responsible for driving innovative cut-through marketing campaigns for their top-tier supplier brands. Her previous roles include five years at Jamie Oliver Group heading up his commercial arm and roles at UKTV and Auto Trader prior to this.

As part of her new role, Amber will manage the account teams responsible for driving business from more than 40 leading retail and e-commerce brands and supporting their digital transformation journey.

Ed Couchman, UK General Manager: “Amber’s appointment demonstrates Snapchat’s commitment to our clients in the retail and eCommerce sectors.

“Over the past few years, we have had the privilege of guiding our advertising partners through the deeply engaging opportunities that Augmented reality and mobile video present to brands. Amber’s appointment allows us to deepen our relationships with our partners and further educate the industry on the power of Snapchat for retail.”

Amber added: “I am incredibly excited to join such a forward-thinking, fast-moving organisation. I am looking forward to building on Snap’s retail success and driving success for our partners.

This is the latest in a series of senior UK-based EMEA appointments at Snapchat – last month Leila Woodington joined as Director of Business Marketing for EMEA, Laura Clare was appointed senior director of communications for EMEA, and Anne Laurenson was appointed the company’s first Managing Director of Global Carrier Partnerships. In August, Jed Hallam also joined Snap’s Creative Strategy team as EMEA Head of Comms Planning.