Snowplow Analytics raises $10m in Series A2 funding

Funding | South East | Technology

Snowplow, the best-in-class behavioral data management platform, has raised $10 million in Series A2 funding. The round was led by global growth technology investor Atlantic Bridge, with participation from existing Series A investor MMC Ventures.

Built for data-informed companies, Snowplow empowers businesses to build a data asset that delivers rich, high-quality behavioral data to power their data products.

Unlike packaged analytics providers, Snowplow is uniquely designed to adapt to specific business needs, giving companies full control of their behavioral data with the flexibility to define how data is collected, structured, processed and modeled, enabling a wide variety of use cases. Use cases powered by Snowplow range from customer journey analytics and marketing attribution, to product analytics and paywall optimisation.

The funding will drive Snowplow’s continued expansion in the US, Europe and Asia-Pacific, including supporting the global community of Snowplow open-source users. Snowplow will also use the capital to accelerate its product roadmap for data teams.

“2020 was a challenging year for everybody – but at Snowplow we saw more and more businesses realizing the need to unify customer behavior across all platforms, in a way that isn’t dictated by packaged vendors,” said Alex Dean, CEO and co-founder of Snowplow.

“Having maintained our growth curve through last year, we are excited to accelerate our global expansion with this new funding from Atlantic Bridge and MMC. Kevin and the Atlantic Bridge team have a deep understanding of the cloud data market and real intuition around scaling enterprise software businesses, so it felt like a great fit. We look forward to seeing what 2021 holds.”

Kevin Dillon, Managing Partner at Atlantic Bridge commented: “The value of behavioral data is widely acknowledged but it has taken Alex and Yali’s vision to allow companies to understand and leverage their data within the context of their own unique products and use cases. Snowplow is well-poised to become the principal building block for behavioral insights and smarter decision making. We’re excited to be part of the journey.”

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