South Wales brewer partners with GlobalWelsh to expand overseas
GlobalWelsh have announced a new collaboration with Newport-based brewer Tiny Rebel, in a bid to promote them and Wales’ global presence in the sector.
Following a dinner for business leaders hosted by GlobalWelsh at the Principality Stadium in February, Tiny Rebel’s Brad Cummings was inspired by the ambition and plans of the GlobalWelsh mission, vowing to play a role raising the profile of Wales and its global community on his products.
From this month, the GlobalWelsh logo will be seen on thousands of the brewery’s iconic products, with more than 100,000 cans of their canned beers bearing the GlobalWelsh emblem shipped around the UK this week alone.
The products carrying the logo include Cwtch, Clwb Tropicana, Cali, Stay Puft, Frambuzi and Dutty and will be available to buy around the UK in all good independent outlets. The partners are now encouraging far-flung fans of the product to share selfies and snaps of the cans wherever they are in the world, using the hashtag #GlobalWelshRebel.
Since the formation of the business, Tiny Rebel CEO and Co-founder Brad Cummings is fast becoming a confident voice and ambassador for entrepreneurship within Wales.
The brand has so far won ‘Champion Beer of Britain’ – the youngest brewery and first from Wales to do so and has expanded its estate to include three bars in South East Wales and a visitor’s centre at the site of their Newport brewery.
Tiny Rebel products are now exported to more than 35 countries including Denmark, Australia, France, Japan and now the USA.
Cummings said: “Wales is more than just countryside and calmness, it’s the birthplace of some truly amazing and inspiring people. As keen exporters, we’re always discovering close communities of Welsh people all over the world and GlobalWelsh is the perfect platform to help Wales’s growing diaspora prosper.”