Granny Gothards, a Willand artisanal ice cream and sorbet maker, is expanding its overseas reach after securing new orders from a high-end supermarket chain in Bahrain.
Alosra will stock Granny Gothards’ PROice range of high-protein, low-fat and low-sugar ice-cream and yoghurts in eight of its stores across Bahrain, as well as in its online shop.
The value of sales from this new business in Bahrain, secured through the BAK Group, a distributor operating across the Middle East, could be worth up to £200,000 a year, with the potential to grow over the next five years.
Granny Gothards met Alosra’s representatives during a Food is GREAT campaign trade mission to Bahrain. Food is GREAT is a cross-departmental initiative between the Department for Environment, Food and Rural Affairs (Defra) and the Department for International Trade (DIT) to help more food and drink businesses export. The trade mission was organised by South West-based International Trade Advisers from DIT and their colleagues at the British Embassy in Bahrain.
As a result of its visit, the business is also in discussions with a major luxury international hotel chain to provide 100ml ice-cream pots to its Bahraini properties.
Exporting now makes up 45% of Granny Gothard’s total turnover, with sales to countries including Hungary, China, Bahrain and the UAE.
Earlier this year, Granny Gothards won a Board of Trade Award, a globally-recognised certificate of excellence celebrating businesses that have displayed exceptional performance in international trade. Granny Gothards is part of a network of DIT Export Champions who can encourage, guide and act as critical friends for potential and new exporters. For example, the company was a mentor to students at DIT’s International Trade Summer School on 9th July in Bristol, encouraging them to join the next generation of exporters.
Amanda Stansfield, owner and managing director, Granny Gothards, said: “Our new orders are an exciting step in our export journey. Trading with Middle Eastern countries like Bahrain has some real benefits, as the year-round warm and dry climate means we can maintain sales outside of the UK’s peak summer season.
“The warm climate also means the ice cream market is flooded in Bahrain, which is why Alosra was keen to find something different to stock in its store. They loved that we had a very clean list of ingredients and, as there’s a growing focus on fitness in the Middle East, the high-protein nature of our PROIce range was also a big draw.
“It’s likely we wouldn’t have made it to Bahrain if it wasn’t for support from the Food is GREAT campaign. DIT has helped us with everything from addressing cultural differences to meeting new partners, and I’d encourage others to make the most of the support at hand. If we can export, you can too.”