MunchFit, a healthy food provider to luxury gym Equinox and elite studio Barry’s Bootcamp has closed £1.2m through a recent crowdfunding campaign via Crowdcube, after attracting substantial investor interest.
Helping to accelerate training results by taking the guesswork out of what to eat, the upmarket goal-based meal service secured equity investment from 330 ‘Fitvestors’ to take the business to the next level.
MunchFit – founded by Angus Fay in 2013 – operates a retail offering, fitness cafés, and a nationwide meal plans service that allows people to order up to four meals a day, six days a week tailored to fitness goals.
One of the ‘Fitvestors’ is entrepreneur and investor Spencer Matthews, who used the Fuel Lean Meal Plan to help him achieve his impressive Weight Loss Transformation for Men’s Health. Matthews took delivery of four meals from the Lean plan, three days a week.
The premium Meal Plan delivery service that offers a choice of Lean, Balanced, Strong or Green (plant-based) menus, will use the new cash injection to open five more cafés; launch their Fuel range into major supermarkets; improve the user experience through their website and ecommerce platform, and also make key hires to expand into new business areas and promote growth. This will increase potential production by 400%, according to Fay.
“The decision to invest in MunchFit practically made itself. The results from using the meal plan for just a few weeks were mind blowing,” said investor Spencer Matthews. “When a product works that well it’s hard to ignore. Also, having met Angus, I believe in his plan and his ability to deliver it.”
Angus Fay, CEO and Founder of MunchFit said, “The level of interest and support has been incredible. We had ambitions to raise £1m, so to have surpassed this really feels like a real vote of confidence and widens the scope of what we can do with the business.
“Most of us have aspirations to be healthy, but lack of time is often the biggest obstacle to achieving our goals: scratch cooking healthy meals goes out the window in favour of grabbing something on-the-go. This means that no matter how hard we work out, if our diet isn’t balanced, we won’t get the results we want to see.
“Post-pandemic, there is an increasing appetite for high quality, health-conscious products – and we’re confident that MunchFit can deliver more than healthy returns.”
The MunchFit team of chefs is led by tastemaker Jamie Cairns, Executive Chef, who has more than 25 years of experience between Michelin star restaurants, high-volume production environments, and quality catering companies like Rhubarb.
The menus and meals are also assessed by Mark Ellison, elite sports nutritionist to world heavyweight champion Anthony Joshua, Manchester United, and Team GB Boxing, guaranteeing world-class credentials that consumers can trust.