Splio today announced the closing of an additional £8.82m funding round led by Ring Capital, a fund specialised in financing French tech scale-ups, with the participation of Swen Capital Partners and Splio’s historic investors, BPI France and Amundi PEF.
The company, which has offices in Europe and in China, presently offers a SaaS New Loyalty marketing platform, used by over 500 brands in eight different industries, including the brands The Kooples, FNAC, Le Slip Français, Big Fernand, GiFi, Maty, and Longchamp.
Splio raised the funding to accelerate its product development and international growth. Building upon this fundraising and the investors’ continued trust, Splio will further invest in its R&D teams to support its international growth by offering European and Chinese markets an innovative marketing platform that addresses new generations of consumer behaviors.
Nicolas Celier, Co-founder of Ring Capital said: “Splio convinced us with its vision for the future of brand loyalty and customer relationships. With this fundraising, we want to further support Splio’s growth and keep investing in the platform that serves this vision. Boasting a mature business model, a strategic positioning, and an ambitious internationalisation plan, Splio is at the heart of Ring Capital’s strategy.”
Mireille Messine, CEO of Splio said: “Splio is proud to open the doors of the New Loyalty Economy to brands that want to make a difference in a time of hyper-choice, ultra-digitalisation, and mobile-first priorities. Splio is offering a new kind of approach that covers all customer relationship needs.”