Bristol marketing agency, Sprague Gibbons (SG), has been appointed by a new client in the tech sector, PixelPin.
After successfully carrying out some initial project work, the agency is now providing ongoing support to PixelPin, with work including marketing strategy and direction, planning and research, brand messaging, website UX and redevelopment, media planning, digital marketing, and content generation.
PixelPin, soon to open headquarters in Bristol, is bringing a new login and authentication platform to the market which uses four “pass-points” on a picture instead of passwords. It is highly secure and more memorable than the traditional alphanumeric passwords that we’re all more familiar with.
The company is making strides in the retail sector, and will soon announce some exciting online retaile clients.
Peter Gibbons, MD of Sprague Gibbons, comments: “It’s an exciting product and my team is loving being involved at this critical stage in its growth. There are ambitious plans for the platform, and marketing is a vital to its ongoing success.”
Miles Clee, CEO of PixelPin, comments: “We needed a proactive and agile marketing agency so partner with at this important time. We have created an entirely new proposition for our audiences – both business and consumer – so there is a big marketing job to be done in communicating the unique benefits of PixelPin, as well as educating and informing about the possible risks associated with the login and authentication process.”
Peter Gibbons adds: “These are unprecedented and uncertain times, so it’s fantastic to be embarking on such an exciting new piece of work at this time. PixelPin has venture capital funding, a determined leadership team and ambitious growth plans, which makes them a very interesting client for us.”