SsangYong Motor Company, part of the Mahindra Group, has announced that it has appointed the incumbent Chief Operating Officer, Byung-tae Yea, as the new Chief Executive Officer.
Yea has previously held the position of President – Marketing & Product at Hyundai-Kia Motors in its regional offices in Asia, the Middle East and in Europe, and he was also Vice President and Head of Hyundai Commercial Vehicles. Yea joined SsangYong Motor Company in 2018 and has been serving as Vice President of Marketing and Chief Operating Officer.
New CEO, Byung-tae Yea, plans to expand SsangYong’s domestic sales and to pursue diversification of the overseas market actively based on his valuable experience in automobile sales and marketing sectors both at home, and abroad.
Commenting on this appointment, Dr. Pawan Kumar Goenka, Chairman of the SsangYong Motors Board of Directors said: “The SsangYong Motors board is delighted to welcome Mr Yea to the family and believes that his rich and varied knowledge of Product, Marketing & Exports will continue to build the legacy of SsangYong Motors as the most respected Korean Automotive company.”