Sunderland drinks firm plans for fast growth

Food & Drink | Growth | Manufacturing | North East

clearly drinks

Soft drinks manufacturer, Clearly Drinks, has set its sights on further growth following a strong year with a 20 per cent increase in revenue, as well as a 50 per cent increase in staff.

The Sunderland-based firm, which produces a large range of flavoured waters, has experienced unprecedented growth in the last twelve months and cites its strong financial year on investing in talent across the business with 37 new roles introduced, bringing the firm’s headcount to 113. Investing in people and processes has enabled the team to increase production by 25 per cent, with the plant now producing over 1m litres a week.

Former COO Mick Howard has been appointed to CEO to lead Clearly Drinks’ ambitious growth plans. Mick will head up the firm’s management team, whilst other new appointments include operations director, finance director, head of marketing, environmental coordinator and sales director.

Mick Howard, who joined Clearly Drinks as COO in March 2018 before moving into his current position of CEO in January 2019, said: “It’s an extremely exciting time for Clearly Drinks and we’re looking forward to continuing to grow on a national scale over the coming months. We offer a range of our own brands as well as an industry-leading contract bottling service but at the heart of everything is our spring water – drawn directly from our on-site boreholes into Hadrian’s Well.

“We are dedicated to ensuring that we are constantly innovating to meet the needs of our customers and we have spent that last twelve months investing in the wealth of local talent and expertise as well as developing our new and existing brands.”

Established in 1885, Clearly Drinks offers a range of its own branded flavoured water alongside an industry-leading contract bottling service including well-known customers such as Hartridges, Get More Drinks and Sainsbury’s private label.

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