Sweatband acquires Half Human as it makes move into fitness supplement market

Healthcare | Mergers & Acquisitions | South East

As part of a move into the athleisurewear and fitness supplement market, Sweatband has acquired Half Human.

Half Human was founded by Ben Norman in 2018.

Maz Darvish, CEO of Sweatband, comments: “We really like the Half Human brand and all it has to offer. We are really looking forward to working with Ben to transition, elevate and grow the brand to the next stage.

“Athleisurewear and nutrition are both important product categories that are popular with our existing customer base of sports and fitness equipment buyers. As such Half Human is an ideal first transaction as part of our wider brand acquisition strategy.”

Sweatband is an online sports & fitness equipment business.

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