Sweet P looking to connect millennial content creators directly with aspirational brands

South East | Technology
Sweet P Social

Sweet P Social, a platform designed to bring together premium brands and millennial creatives to create impactful social media content, launches to the public today; inviting creatives and brands to join existing users including Sunday Somewhere, The Buff, Stashd and Wolf & Badger Studios. The site caters to brands particularly interested in capturing the attention of millennial or Gen Z customers.

After two years of development, founders Pierre-Antoine de Preux and Doone Roisin say the platform addresses a gap in the market, giving brands seamless access to photographers, filmmakers, graphic designers and art directors.

The site is a one-stop-shop; whether brands need bold photography, impactful videos for Instagram Stories, digital designs for their Instagram feeds or innovative social media campaigns.

How it works

  • Highest quality creators – an in-depth three-step approval process, including a vetting creative board, means only the best talent secures a place on the platform
  • Users can search by profession, industry, location and more
  • Only quality jobs available, with a minimum transaction value of £5,000 and all payments taking place through the platform
  • Commission ranges from 10-18% with additional subscription plans available, tailored campaigns and insurance options in the future.

Co-Founder, Doone Roisin explained: “We’re seeing a major shift in the way people work and collaborate in today’s world. Brands are struggling to retain good in-house creative talent as the workforce shifts into the freelance economy. Right now, 35* per cent of those in creative industries in the UK are self employed compared to 15 per cent of the overall workforce and this is only expected to grow.

“Brands and businesses are under huge pressure to find the right creative partners at the cutting edge of content creation, from a photographer who can capture products perfectly, a skilled graphic designer that understands exactly what is needed, to filmmakers who know how to produce content optimised for social media and serve to the right audiences.

“Brands dedicate huge amounts of time and resource in searching for this talent, and can’t afford to get it wrong. We knew there had to be a better process for quality creatives and brands to find each other.”

The platform’s database is carefully honed and only features the best, so there’s no need for brands or creatives to spend hours filtering out those who don’t make the grade. Freelancers can also avoid wasting time on no-budget briefs, as all jobs listed are worth a minimum of £5,000, and creatives can even approach brands directly if they see synergies in their style.

The curated community was the brainchild of two co-founders with the perfect clash of skills and perspective; Doone Roisin, a creative in her own right working for major brands like Snapchat, IMG and THE ICONIC, and Pierre-Antoine de Preux, who is a part owner of surfboard manufacturing company Eye Symmetry, who also founded SP Creative Agency. Together their tech fulfils what they found to be missing for businesses and creatives, bringing together premium brands, agencies and creative freelancers – graphic designers, filmmakers, photographers and art directors – for collaborative projects, simplifying the entire management process for both sides at the same time.

Pierre-Antoine de Preux said: “We actually started by setting up a creative content agency to get an in-depth understanding of what we were already seeing, and proved there was a gap for a quality platform at the premium end of the market. We are dig-ifying what brands need when they come to our agency.”

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