Tag, a global creative production and sourcing partner to brands and agencies, has today announced the appointment of Andria Vidler as EMEA CEO for Tag.
Reporting to David Kassler, Global CEO Tag, Andria joins following the recent acquisitions of Taylor James, THP and Popcorn and the relaunch of the marketing services business.
Andria has spent the past six years as CEO of Centaur Media PLC, which she transformed into a business intelligence, data and event group primarily focused on the marketing sector. She was responsible for setting strategy, driving financial performance, overseeing operational improvement and delivering cultural change. In particular, Andria focused on using digital technology and events to transform Centaur into a multi-media content and insight business.
Prior to Centaur, Andria spent four years as CEO for EMI Music UK & Ireland and has held senior roles at Magic Radio-Emap, Bauer Media and at the BBC. She is also a trustee for Media Trust and a non-executive for Gamesys PLC.
David Kassler, Global CEO, Tag, said: “We’re thrilled to have Andria join Tag at such a pivotal moment in its history. Importantly, Andria brings a unique understanding of the challenges that brands are facing to reduce marketing costs while delivering increasingly personalised content, more tailored to the needs of each channel and at an ever-increasing speed. That level of industry presence is exactly what our clients expect from our leadership and why we’re delighted to welcome her to Tag.”
Andria Vidler, Tag EMEA CEO Tag commented: “Having worked at the heart of the marketing and media sector for over 25 years, I fully understand the appeal of Tag’s compelling proposition as a creative production and strategic sourcing partner. More than ever, brands need trusted, independent partners with capability and scale to help them navigate the complex and ever-changing demand for content across all media channels. This is exactly what Tag is built for and why it is well-positioned for growth. I’m excited to continue to drive the success of its business across EMEA.”
Andria will officially start her new role at Tag in January 2020.