Target bolsters team to support clients in COVID-19 recovery

Covid-19 News | Employment & Skills | South West

The Cheltenham-based communications agency Target has appointed two new key members to the team as it focuses on leading new and existing clients through the COVID-19 recovery stage and beyond.

The senior hires, Claire McGill as Marketing Director and Oliver Smith as Business Development Director, will support the team in its communications-led approach to help businesses to adapt and recover from the impacts of lockdown.

Target’s Chief Executive, Sarah Bryars, said: “We’ve been working closely with clients throughout the crisis to ensure that their communications needs are met, and it’s evident that communicating with staff and customers is more important than ever for them. We are integrating new ways of working so that both internal and external communications are delivered successfully, helping firms to engage meaningfully with people remotely, online or in person.

“We’re delighted to have Claire and Oliver on board with the Target team. They both bring invaluable experience, and will be helping us to reach out to businesses who require an innovative and professional approach to communications and PR. They will also be helping us to share the stories of how purposeful communications can benefit businesses, as we all move towards the recovery stage.”

Claire has worked with LEGO, Camden Council, and a number of hospitality clients, within the UK and the US market, and is well connected within the local and national media.

She said: “I am passionate about communications and it’s vital now that we utilise our skills to enable clients’ businesses to begin to breathe again as they come out of lockdown. There are so many important aspects of communications that we can help with, and Target has a fantastic reputation, so it’s a privilege to be working with such an established and experienced team to move businesses forward and refocus in the current climate.”

Oliver comes from a background of sales and marketing development within FTSE 100 FMCG corporates and, more recently, a spell with luxury goods and services in the wasting and fixed asset class.

He said: “Working with such an open-minded business is exciting because it means we can react quickly to market changes and offer our clients innovative approaches that are strategic, creative and exceptionally versatile. Target is such a great brand and I’m very much looking forward to nurturing its development alongside Claire and taking the business into new markets.”

Target has been established for more than 40 years and has a broad portfolio that covers everything from professional services to heating and plumbing, domestic cleaning products, ethical fashion brands and high street retailers.

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