Tech firm’s SIM only comparison app to get Australian launch

Technology | Yorkshire
yboo co-founders Martyn Gouldamp and Paul Doyley

Technology firm, yboo, are looking to launch their SIM only deal comparison app in Australia in 2019 as their plans for global expansion continue.

The company, founded in 2016 by Martyn Gould and Paul Doyle, is building a team in Australia in conjunction with the Department of International Trade, and are currently assessing the market with an anticipated launch of early 2019.

yboo is an app which aims to prevent mobile phone users in the UK from overpaying by monitoring the consumer’s usage and suggesting the best SIM Only deals for them.

The Yorkshire-based firm are seeding a market from the UK using advanced software to engage with and poll Australian consumers.

Martyn Gould, yboo’s founder, commented on the expansion plans: “We’re building the value and reach of yboo as we take our unique offering to hundreds of millions of consumers across the globe. So far, the expansion has gone really smooth, and the DIT have been particularly supportive.”

“We’ve always been determined to solve problems for the 60 million consumers in the UK and the hundreds of millions of consumers all over the world. There is little competition in the Australian marketplace which means that consumers overpay for mobile services by hundreds of dollars every year.

“We are empowering consumers to make the decision to expand in Australia for us – which is a pretty unique approach.”

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