Tesco launches new discount chain Jack’s to combat rise of Aldi and Lidl

Food & Drink | Latest News | Retail
Dave Lewis - Tesco CEO
Dave Lewis – Tesco CEO, has launched discount chain Jack’s

Tesco has launched a new discount store chain named Jack’s – launching as competition to German discount stores Aldi and Lidl.

The chain, which is Britain’s biggest retailer, has opened its first two Jack’s stores in Chatteris, Cambridgeshire, and Immingham, North East Lincolnshire.

Reports state that there will be up to 15 stores opening over the next year, with most products being  Jack’s own brand with the chain having 2,600 lines.

Chief executive Dave Lewis said in a statement: “(Tesco founder) Jack Cohen championed value for customers and changed the face of British shopping.

“It’s fitting that today, we mark the beginning of Tesco’s celebration of 100 Years of Great Value by launching a new brand, and stores bearing his name: Jack’s.”

This news comes after reports that Lidl and Aldi have experienced successful trading recently with Tesco, Asda, Sainsbury’s and Morrisons taking a hit because of the discounts on offer by both brands.

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