Thatchers Cider has continued to build its brands among West of England sports fans by renewing its agreement with Bristol Rovers.
The North Terrace at Bristol Rovers’ Memorial Stadium has been renamed The Thatchers End. The new agreement also includes pitch-side branding, as well as increased the range of ciders available in the ground’s bars to include Gold and Thatchers Haze on draught.
The Rovers deal coincides with Thatchers upgrading its presence at the newly redeveloped Ashton Gate – home to arch rivals Bristol City and Bristol Rugby. Thatchers branding will appear on Bristol Rugby’s home and away shirts for the upcoming season and also on Bristol Rugby Ladies’ matchday kit.
Martin Thatcher, fourth generation of the family which has made its ciders on its Myrtle Farm at Sanford since 1904, said: “We’re very pleased that we are able to bring Thatchers Gold and Haze to The Memorial Stadium – we know we have many very loyal customers in Bristol and it’s great to have their favourite cider at the ground for them.”
Rovers chairman Steve Hamer added: “We are delighted that Thatchers have agreed to sponsor the North Terrace for our first campaign back in League One and we look forward to a long and successful partnership with them.
“Our supporters, I know, were very pleased when we began stocking Thatchers cider at the start of last season and for the company to sponsor one of the most popular areas of The Memorial Stadium is a logical progression of our partnership with a locally based cidermaker.”