The race for Channel 4’s new HQ base hots up with three cities shortlisted

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Channel 4 logoChannel 4 has announced that Greater Manchester, Birmingham or Leeds are set to be the broadcasters new national headquarters, with advanced negotiations now set to commence with those left in the running.

Meanwhile, Bristol, Cardiff and Glasgow, alongside the previously announced trio, are also in the running to host one of the two creative hubs.

The announcement, which has come after the initial shortlist was revealed in May, follows the second stage of the pitch process over June and July in which teams from Channel 4, including chief executive Alex Mahon, chief commercial officer Jonathan Allan and chief marketing & communications officer Dan Brooke, visited 13 shortlisted cities and regions for presentations and discussions.

The next stage of the selection process will be led by Allan.

He said: “Our visits to the 13 shortlisted cities over the last month were incredibly inspiring and I’d like to thank all of those involved for the huge amounts of creativity they demonstrated and the excitement for Channel 4 and what we could achieve together.

“We have again had to take some very difficult decisions on which cities to take forward to the next stage, but we believe the six cities we have selected are best able to deliver against our vision and requirements for the new National HQ and Creative Hubs.”

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