Since its conception in 2006, Twitter has grown to be one of the biggest social media platforms in the world. With 335million active users every month and an ever growing TWTR stock market, the company has extended far beyond just a microblogging platform and has become a worthy opponent to the likes of Facebook.
Currently situated on both the New York Stock Exchange, and technology stock markets which feature the likes of Agilent Technologies Inc, Adobe Systems Inc, and Electronic Arts Inc, the stock is quickly starting to see a growing trend, despite previously suffering from negative revenue and a number of failed endeavors.
Despite its previous stock troubles, Twitter has maintained its strong community feeling alongside other major social media platforms. However, like most social media platforms, despite being advertised as one single community, Twitter’s users have quickly sifted down into a variety of ‘tribes’ or ‘communities’.
With different groups utilising the platform in different ways, we’re taking a look at the leading tribes of Twitter and how their language, hashtag use and general interaction differs from another.
Why Do People Congregate In Groups?
It’s long been believed that having shared interests is the key to forming a valuable friendship and given the logic behind such a claim, it’s a widely accepted theory.
After all, by having shared interests, you’ll have something to talk about and relate to. Studies have come to the conclusion that, even without the presence of a single party to organise the ‘gathering’, people tended to congregate together if they had shared interests. Hobbies, political stances, supporting the same team or even watching the same TV show could act as an interest that brings groups together and Twitter has been seeing the results of these studies come to life across a social media platform.
The Opportunities Twitter Poses For Community Interaction
Twitter has a variety of unique features that groups can utilise as they see fit. Retweeting, quoting, tagging tweets, favouriting tweets, pinning tweets, videos, images and, of course, hashtags are just a few of the basic features that can be utilised to their fullest extent for members of the same ‘tribe’.
For example, the ability to retweet, quote or like a tweet from another member of the so-called tribe, or even an influencer in the field of interest, helps create a conversation around any one topic or opinion. Users can simply pass on the information to their own followers, or add their own input before posting and of course, liking and favouriting tweets create a sense of support that is valuable in community groups.
Hashtags and the tagging of other users also help craft a group community through the ability to share content and put it out into wider view. By mentioning an influencer or using a community-based hashtag, it’s simple for even new users to get involved with an ongoing conversation and become a part of that community.
Tribe Languages And The Power Of Hashtags
With these features at their fingertips, these tribes and communities have taken grouping on Twitter even further by introducing the use of jargon and group-specific language that quickly melts into the hashtag culture. A financial technology tribe, for example, might utilise words like crypto, HODL and relevant acronyms, while a fanbase for a band, for example, might adjust their language to suit songs, inside jokes and a casual, most ‘text like’ way of speaking (e.g. omg, pleaseee, <3).
Hashtags benefit from this language by crafting unique and tribe-specific content. By utilising specific jargon, names of influencers or by simply putting together an original hashtag to use for online conversation, Twitter can be categorised and whittled down to only the people that you want to speak with. This would work for YouTube fans, traders, politicians and more, all through following and tracking certain hashtags throughout the site.
Twitter ‘tribes’ and ‘communities’ come about when groups of people congregate together on the social media site. Through privacy settings, following hashtags and more, this ‘social’ site can be easily whittled down to only what you want to see and as a result, these communities are starting to manifest on a much larger scale and this grouping culture certainly doesn’t look set to slow down.