Theo Paphitis boosts London-based TingTang

Theo Paphitis shopkeeper and former dragon

A London-based firm has received a business boost from retail entrepreneur and Dragons’ Den star Theo Paphitis.

Last week, Purdey Collier, founder of TingTang Dry Wash Shampoo tweeted Theo about her business during ‘Small Business Sunday’ and was one the winners selected personally by Theo to gain a retweet to his near half a million Twitter followers.

The weekly initiative, set up by Theo in 2010, now has over 3,000 #SBS winners and supports small businesses in the UK.

Business and retail entrepreneur and self-confessed Shopkeeper, Theo re-tweeted Purdey’s message to his almost 500,000 followers and as a result, has a flood of orders for their Dry Wash Shampoo and the refill packs have sold out. They are also profiled on the #SBS website ( which is exclusive to all Small Business Sunday winners.

Purdey said: “I’ve been in business a year, still juggling it from my bedroom around looking after my daughter. It is
amazing to have support from Theo because he has recognised the hard work that’s gone into creating TingTang and has spread the word about what we do to his following.”

“TingTang is a dry shampoo that actually cleans, no water needed. Our core customers are those who find traditional bathing a challenge, who suffer from chronic illness or disability, busy mums and their Tots. I’m elated to have helped so many.”

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Purdey and TingTang every success.”