ThinCats provides funds to support Clarity’s acquisition of B2B digital marketing agency 93digital - Business Leader News

ThinCats provides funds to support Clarity’s acquisition of B2B digital marketing agency 93digital

ThinCats, a lender to mid-sized SMEs, has provided funding to support Clarity, a tech marketing and communications agency, with its acquisition of B2B digital marketing agency 93digital and 93x. The deal marks the completion of Clarity’s fifth acquisition since 2019.

Founded in London in 2013, Clarity is a marketing and communications agency specialising in PR and digital marketing for high-growth, tech-enabled businesses. Clarity is planning to scale, with recent purchases of Cornwall-based digital marketing agency 3WhiteHats, Amsterdam-based communications agency Yellow Communications and PR agency Dynamo.

With a team of 35 expert technologists, 93digital and 93x focuses on delivering digital experience solutions to its portfolio of clients. Alex Price is CEO and Founder and is joining Clarity as MD, Digital Experience.

Sami McCabe, CEO of Clarity said: “The communications landscape continues to shift at an unprecedented pace and clients today need an agency that can bring both expertise and agility to their campaigns as they navigate an increasingly democratised media world and aim to reach audiences who are fragmented across an evolving number of channels. However, the traditional agency model is not fit for purpose to deliver on this need – a model Clarity is reimagining.

“With the acquisition of the 93digital and 93x teams we have taken a significant step forward in that mission, adding teams of expert technologists who will significantly augment our ability to build and deploy digital experiences as part of marketing communications programs as well as making meaningful progress towards realising our vision of becoming a truly tech-enabled agency.”

James Osbiston, Director Business Development, ThinCats said: “It is great to support an ambitious business like Clarity that is reimagining what a marketing communications agency can deliver. It was fantastic working with their team to fund this acquisition and we are excited to support their ongoing buy and build strategy. I am looking forward to seeing them take the business to even greater heights.”