Over a third of adults in the UK admit to using social networking site, Facebook, as their primary means for reading the news and staying up-to-date with what’s going on in the world.
New research on behalf of Compare Cover, the life insurance comparison website, shows that 36% of Brits use Facebook purely to keep on top of current affairs and trending topics in the news, rather than turning to newspapers or online news sites.
Confirming that the scope of social networking sites continues to expand, it seems that the world’s biggest social network is giving rise to a host of Brits who prefer their news stories recommended by friends and family, rather than having to go straight to the source.
Compare Cover’s Business Development Director, Mike Preston, said: “With the term ‘fake news’ dominating the media at the moment, it’s really interesting to see that the UK public are turning towards social networking sites for their news rather than to traditional media, as they might have done previously.
“It may well be that this offers a much more tailored approach to reading the news than we’ve experienced in the past, because we know that we are more likely to be interested in stories that our peers are interested in. What’s evident from these results is that Facebook and similar sites have provided Brits with the opportunity to decide for themselves which stories hold more interest and validity than others, and can easily recommend those stories to their Facebook friends.”
Alongside those making the claim, 49% of Brits admitted to using Facebook for keeping up-to-date with others while still keeping a low profile and a majority of 62% of respondents said they used Facebook to keep in touch with family and friends.