A branding company, a social media management company and PR specialist from London are among 100 entrepreneurs from across the UK selected to appear in a digital campaign presenting inspiring women business owners, by the Federation of Small Business (FSB).
The women entrepreneurs from London are Kat Wczesniak from XpertSM, Lily Naadu Mensah from Lyncs Media and Sangeeta Waldron who runs Serendipity PR. They will be featured from tomorrow on the digital campaign site with the following pearls of wisdom.
Kat Wczesniak from XpertSM said: “Follow your dreams. As long as you learn from your mistakes, there is no such thing as failure.”
Lily Naadu Mensah from Lyncs Media said: “Find a niche to serve early. This creates a great signpost to your brand and growth for your business.”
Sangeeta Waldron of Serendipity PR said: “Always trust your instincts; business is personal. We always want to do business with people that we like and we trust.”
The London women’s images and inspiring quotes will be shared on social media to mark International Women’s Day. People can engage with the campaign and join the conversation using the hashtag #100FSBwomen.
Helen Walbey, Chair of the FSB Women in Enterprise Taskforce, said: “Research shows that women are less likely than their male counterparts to know a person in business and, as a result, have fewer opportunities to benefit from exposure to others with business experience and are less likely to see people like themselves succeeding.
“I’m really excited about the 100 FSB Women campaign. We’re utilising digital platforms to raise the visibility of some really exceptional women. These women come from all sectors and each has a special story to tell and valuable advice to impart to other women.
“With this being the 100 year anniversary of when the first women got the right to vote, following the suffragettes’ campaigning, we felt it was fitting to feature 100 women FSB members and share their wealth of advice and inspiration with women all over the world.”
The UK currently has 5.7 million small businesses and self-employed, but it is estimated that could be boosted by a further 1.2 million new enterprises led by women.
This untapped business potential of women can be tackled, in part, by increasing the visibility of role models for women entrepreneurs, according to an FSB report.