More businesses may be ready to reopen their doors, but data released today suggests many customers are adopting a ‘wait and see’ approach when it comes to the new normal.
Cautious consumers up and down the country will not be venturing back just yet and say they won’t go back to pubs (50%) or hairdressers (41%) for at least a month after they reopen this weekend.
The research by Vistaprint, reveals small businesses must do all they can to ease COVID anxiety to boost consumer confidence, as they help small businesses reopen, manufacturing face masks and shields along with a host of marketing products and signage to keep customers informed.
Pubs and hairdressers
But not everyone is willing to wait, 7% of those polled – equivalent to over three million adults in England – plan to be back in their local pub at the earliest possible opportunity, Saturday July 4th. A further four million plan to pick up a pint in the first week of their local reopening.
That’s a lot of pints – 56% of all adults say they will be using pubs and restaurants to catch-up with family and friends at some point, as an alternative to homes and gardens.
Barbers and hairdressers are also in for a brisk reopening weekend as 7% said they’d be getting their first haircut in over 100 days as soon as they are able. A further 14% plan to get their haircut within the first week, equivalent to over six million people.
“Millions of Brits are eager to return to their favourite small businesses and to support them after these difficult months in lockdown,” says UK and Ireland Marketing Manager of Vistaprint Charlotte Holmes-Darby. “In this newly reopened world, it’s natural that some customers still feel reluctant to visit their local pubs, restaurants and hairdressers. As a marketing partner to millions of small businesses, we’re providing them with the tools and know-how to get back to business safely and inspire confidence in their customers as they reopen.”
Shopping small on the rise
Due to COVID-19, millions of people turned to their local retailers and this looks like a trend that is here to stay. In what will be welcome news for ailing high streets, 30% of English adults say their commitment to shopping local has increased. The trend is greatest in London where the figure rises to 40%.
Nation tells government: Prioritise fitness
Following Prime Minister Boris Johnson’s latest announcement of the easing of lockdown, many were left disappointed when some businesses remained on the ‘closed’ list.
When asked which businesses the government should prioritise opening next, England responded empathically to the reopening of the fitness industry, with swimming pools and gyms topping the list.
- Swimming pools (24%)
- Indoor gyms (20%)
- Nail bars & beauty salons (14%)
- Spas (8%)
- Indoors play areas, tattoo and piercing parlours, nightclubs and bowling alleys/indoor skating rinks (7%)
“Britain has undergone a fitness revolution in recent decades and these figures show us the country is craving indoor exercise,” continued Holmes-Darby.
“As with the hospitality trade though, the challenge will be proving to government that measures have been taken to ensure it is safe for people to visit and exercise again.”