Ticket to ride beyond North Somerset thanks to Bakers Dolphin

Bakers Dolphin’s Chris Rubery

North Somerset bus and coach operator Bakers Dolphin has joined forces with other bus operators in the region to introduce a unique multi-operator travelcard that enables passengers to travel further on just one ticket.

The Avon Rider card is now available to customers enabling people to travel throughout the West of England.

It means that people using the Bakers Dolphin 66 Hopper, which serves most of North Somerset or Service 121, which links Weston-super-Mare with Bristol via the A38 and Bristol Airport can buy one ticket that gives them unlimited travel across a number of different operators.

For £7.20 the ticket offers unlimited travel for an adult for a day in the West of England region, enabling the user to travel in and around Bath and North East Somerset, Bristol, South Gloucestershire and North Somerset using multiple services provided by multiple operators for just one set price.

The scheme was developed by the operators working as part of the West of England Bus Operators Association (WEBOA). Other operators can join the scheme should they wish to.

The ticket is valid for services provided by Abus, Bath Bus Company, Bakers Dolphin, Crosville Motor Services, Faresaver, First, North Somerset Coaches, Somerbus, Webber Bus and Wessex.

Chris Rubery, Operations Manager for Bakers Dolphin, said: “The Avon Rider makes life easier and more economical for bus passengers to travel longer distances and helps to link up communities in the region that do not have the same bus operator.

“The plan is to introduce multi-operator tickets in the future for Weston-super-Mare only and for Bristol only as well as tickets that will entitle people to travel across all operators for a week or a month.

“We are pleased to be part of the scheme, which we think will be specially useful for the smaller communities and villages that we serve.”