Together Price, the digital identity platform for managing group subscription plans, has become another equity crowdfunding success, securing €310,000 in just six days.
The platform, which tackles growing ‘subscription fatigue’ around digital subscriptions, is among a new wave of startups adopting this latest approach of crowdfunding investment and quickly exceeded its target of €200,000 from over 1,500 public investors on Crowdcube.
UK-based Together Price was founded in 2018 by CEO Marco Taddei, CMO Sabrina Taddei, and CFO Luca Ugolini to revolutionise shared multi-user subscriptions.
Today, their centralised platform streamlines multiple service subscriptions for a global userbase spanning Europe and the US and covers some of the most popular household subscriptions, including Amazon Prime Video and Nintendo Switch to name a few.
In two years, Together Price has raised a total of €2m from global investment funds that include Samaipata Ventures, LVenture Group, and angels from Angel Partner Group.
During this time, the startup has expanded operations opening offices in London and Rome, and established strong user acquisition in four key markets: the United Kingdom, the United States, Spain, and Italy. The concept of the sharing economy is deeply embedded in the startup mindset and is among the reasons for their alternative approach to this funding round.
“We are very thankful to have received the support of over 1,500 investors. While some are professional investors the vast majority are Together Price users who love the product and want to help us turn Together Price into a memorable story,” explains Marco Taddei, CEO, and co-founder of Together Price.
“We wanted to involve both our investor networks as well as our growing customer base for this fundraise and have been overwhelmed by the influx of support. Raising an additional €110,000 reinforces the confidence that our users have in our offering and plans for the future.”