Where is the top holiday destination for Brits in 2018?

Leisure & Tourism | Reports | Surveys
Where is the top family holiday destination for Brits?

Recent research by travel trade association ABTA has revealed the UK is set to be British holidaymakers’ destination of choice in 2018, as 66% of the British population are already planning time away closer to home.

Europe follows a close second with 63% planning to visit and 14% look to travel to North America.

2017 was a popular year for UK breaks, with British adults taking an average of 2.1 UK holidays.

Families with children aged five and over enjoyed 2.7 UK breaks and adults aged 35 to 44 ventured on 2.5 domestic vacations.

Research indicates that British spending on holidays will also increase, as a significant 31% are putting aside more money for their vacations in 2018. 47% are hoping to spend the same and just 14% plan to spend less.

Commenting on the rise of UK holidaying, Jenny Summers, Group Marketing Director of the NCC (National Caravan Council), said: “Sales of both motorhomes and caravans were up in 2017, with motorhome registrations rising by 14.9% and tourer factory dispatches to dealers increasing by 8.7%. This clearly demonstrates the continuing popularity of using a leisure vehicle to explore the UK and beyond.”

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