Toyota GB appoint new Director

Toyota make senior appointment

Toyota (GB) has announced the appointment of Chris Hayes as Director of Vehicle Planning and Logistics. Starting on the 1st July, Chris has returned from Toyota Motor Europe where for the last three years he has had responsibility for European pricing strategy and operations.

Chris joined Toyota (GB) in 2003, holding various field-based roles before an overseas assignment as Marketing Manager with Toyota Motor Sales US based in California. Returning to TGB in 2009, Chris then led both the Sales Planning and Vehicle Marketing teams before promotion to Marketing Director in 2013. Since June 2015 Chris has been on assignment to Toyota Motor Europe based in Brussels.

On his appointment Chris said: “I am really looking forward to working with the fantastic team here at TGB again. The UK already represents the largest volume Toyota and Lexus market in Western Europe and provides unique challenges and opportunities. With the launch of key new generation models in 2019 (Auris, RAV4 and UX) we are looking forward to growing our brands and accelerating our sales of petrol hybrid electric technologies.”