TRAD3R secures £1.2m in funding to gamify city trading

TRAD3R, the London-based startup which allows novice investors to trade on global stock markets has raised £1.2m from a consortium of angel investors led by Hollywood jeweller Neil Lane and Kaballah co-founder Karen Berg.

Co-investors in the round included Alex Oliver, founder of the renowned $2bn New York-based consulting firm Oliver Wyman.

Founded in 2016 by Gianni O’Connor a social media entrepreneur who made his name founding music sharing website Micsu in 2012, Trad3r aims to make the stock market accessible to all and to gamify the experience to make it more appealing to the millennial generation.

Today the app enables users to earn points and win prizes through successfully trading companies such as Snap & Twitter as well as celebrities, brands and sports teams. The rewards users can win vary between discounted meals to adventurous VIP experiences, all for free.

Gianni O’Connor commented: “This latest investment marks the next step in our journey to make trading accessible to a younger generation and to dispel the myth that the stock markets are only for the privileged few. We’re incredibly excited to have achieved investment from such a hard-hitting roster of angels.”