A new platform has been launched to take on ticket touts that impact both event holders and fans.
Windsor-based Neon has been created to shut the door on fraud and ensure extra revenues benefit artists and organisers
The launch of the platform comes as international, high profile artists, such as Adele and Ed Sheeran, have taken up the fight against people bulk buying tickets to resell at inflated prices.
With thousands of tickets finding their way onto the resale market for events across the UK every year, new platforms are being created to provide a way for genuine sellers and eager buyers to operate safely in partnership with venues and promoters.
Working with leading venues around the country since early 2017 and now opening their public beta, Neon have stated that fake tickets aren’t a risk with its different approach. Neon aims to offer an alternative to give customers the freedom they want and combat profiteering.
Neon CEO and founder Dan Eastmond comments: “Whether it’s a theatre show or a high profile gig, the entertainment industry has become plagued by ticket touts. It’s not just stopping many fans from getting their hands on tickets, it’s diverting much needed additional revenue from promoters, venues, and artists too. The interest venues have shown in Neon only cements how needed the platform is to the culture sector.”
The method has been developed with venues in mind, an approach that has earnt it the prestigious backing of the Arts Council and Nesta.
Managing secondary selling through platforms such as Neon mean venues can offer an alternative to the ‘wild west’ of secondary sites, without needing to invest in costly systems that need to be integrated into current box office software.