Challenger nutrition brand Tribal Sports Nutrition has raised over £420,000 of investment through the Crowdcube fundraising platform. This success builds on a successful launch in Sainsbury’s and a new listing in Wholefoods.
Tribal was set up, by founder Chris Martin, with the goal of bringing to market a new kind of functional sports food range made from 100% natural and organic ingredients including the Baobab fruit.
Whilst working as a photographer and filmmaker in Africa, Chris quickly realized that Baobab possessed the nutritional benefits that could shape the future of sports nutrition, offering a natural energy source packed full of electrolytes, fibre, vitamin C and antioxidants. Tribal Sports Nutrition was born.
Over the last few weeks Tribal has gone live with a new listing in Sainsbury’s, with two energy smoothie SKUs (Morello Cherry & Baobab and Pineapple & Baobab). Early this year these two SKUs and two additional protein smoothies will also launch in Wholefoods.
Chris Martin, Tribal’s founder and CEO said: “This is a fantastic win for Tribal, the tender process from 500 to 3 demonstrates our ability to stand out against competitors and gain shelf space.”