VisitEngland’s Trip Tracker survey has claimed that 7.4 million Brits are definitely planning an overnight holiday trip in the UK this Easter weekend, bringing an estimated £1.8 billion boost to the economy.
The figures are the highest since this survey began in 2013. Last year, 2018, 4.8 million Brits planned to take an overnight holiday trip during Easter, in 2017 the figure was 6.6 million, in 2016 it was 6.1 million and in 2015 it was 4.6 million.
Tourism Minister Michael Ellis said: “The UK has world-class cities, stunning landscapes, fascinating museums and historic sites that millions of people flock to each year. It is great to see that so many people are planning a staycation this Easter where they will enjoy and explore superb destinations across the country.”
VisitEngland Director Patricia Yates said: “It is great to see so many Brits are planning holidays at home in the UK in what is set to be a cracking Easter, bringing a boost for businesses and local economies as the summer season gets underway.
“Right across the country visitors will find experiences to enjoy no matter what the weather. Holidaying at home continues to be a great choice with the certainty of budgeting, the ease and convenience, and the quality on offer all tempting people to explore beyond their doorstep.”
This year’s VisitEngland Easter Trip Tracker survey also found that more than seven million Brits, 15%, are undecided about whether to take an overnight trip during Easter with almost a third of those waiting to see what the weather is like.
A focus for VisitEngland is getting more young Brits to take short-breaks at home with a campaign promoting ‘microgapping,’ experiences and activities typically taken during a gap-year that can be condensed into a short domestic break of one-to-three nights.
Statistics show that 16-to-34 year olds have the lowest growth across all age groups for taking holidays at home during the last decade. Working with destinations and tourism businesses, VisitEngland is targeting this ‘lost generation’ to ignite the passion for domestic travel in young people, inspiring them to take a holiday at home and throughout their lifetimes, boosting the economy now and driving growth from tourism in the future.
Tourism is worth £127 billion annually to the UK economy.