Turnover and profits up at manufacturer of retro arcade machines

Manufacturing | South West

Joe Cox and Paul Morris of Superb Digital, with Jack England of Bitcade, centre
Turnover and profits at a manufacturer of retro arcade machines have jumped dramatically in 2020.

The team say this has been helped by an online overhaul carried out by a team of Bristol digital marketeers called Superb Digital.

As of the end of October, Bitcade has enjoyed 370 percent annual revenue growth, with website inquiries trebling and substantially improved conversion rates.

Turnover has shot up from £180k to just under £700k.

Initially set up by managing director Jack England in 2017, Bitcade started life on a mission to build the best customer arcade machines in the business.

The company initially made simple two-player gaming cabinets but it has since branched out into coffee table machines, pinball tables, DIY kits and hand-held emulators.

It is currently based two factories spanning 7,500 sq ft factory in Oldbury-on-Severn, Gloucestershire.

Jack England comments: “There’s not much positive to have come out of 2020 but as a business we’ve been lucky that more people are discovering, or re-discovering, a passion for arcade gaming as they spend more time at home, either as a break from work or because they’ve been on furlough.

“I hope this growth in popularity of retro gaming continues. We’ll see where the business goes next but we’ve got a great platform from which to aim for even bigger things.

“I can’t thank Paul and the team enough. The work Superb Digital have done has been fantastic and it’s enabled Bitcade to go to the next level.”

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