Uberall appoints new Vice President

Uberall, the location marketing specialists, have announced that Anja Popp has joined the company in the newly created role of vice president of people.

Popp will be responsible for the full range of HR functions, from recruiting, employee relations, policy making and operations, to introducing innovative approaches to people and culture in order to drive enterprise value and growth.

“Anja has a proven track record as a hands-on and business-savvy HR leader who understands how to turn enterprise needs into people solutions,” said Florian Huebner, Uberall’s co-CEO and co-founder.

“Her broad experience working with international, fast-growth companies and large corporations makes Anja the perfect addition to Uberall’s executive team and will ensure that our people strategy perfectly aligns with our business strategy, helping to fuel the next stage of our high-octane growth.”

Popp has more than 12 years of experience leading all aspects of HR and joins Uberall from King – the video game developer behind Candy Crush – where she was senior HR director. Prior to King, she held senior HR roles at Fujitsu Global and at AMD.

“Uberall empowers some of the world’s biggest and most ambitious brands to connect with more customers and turn online interactions into offline sales. Their success to date has been based on a fantastic working culture, with a passionate and talented international workforce that has powered their extraordinary growth,” said Popp.

“I’m thrilled to join the team and take these strengths to the next level, as the company hires more people and moves into new markets.”