Uberall raises $115m in growth funding

Uberall, a global marketing SaaS solutions firm has announced today it has received a capital investment of $115m led by Bregal Milestone, Level Equity, United Internet, and Uberall management, which will be deployed to accelerate growth in the US and Canada.

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As part of its growth strategy, Uberall is simultaneously announcing it has signed a definitive agreement to acquire MomentFeed, the leading provider of Proximity Search Optimization in North America.

Together, Uberall and MomentFeed create a new, more powerful ‘Near Me’ Customer Experience platform with a global reach. The combined company will manage the online presence of 1.35 million business locations, more than any other current competitor.

Uberall and MomentFeed count many of the world’s largest and most recognisable multi-location brands as their customers, including BP, KFC, Marks & Spencer, McDonald’s, and Pizza Hut.

“As consumers re-emerge from a year or more of lockdowns, businesses are rebounding, and they must be able to match growing consumer demands to receive the in-store experiences and services they expect,” said Florian Hübner, co-founder and CEO of Uberall. “The combination of Uberall and MomentFeed helps us become the clear category leader with more innovative products, a world-class team, and the financial resources to fully deliver on the opportunity.”

Uberall and MomentFeed are long-time business partners with a similar vision and complementary product suite. The combined platform will bring together Uberall’s market-leading listings and reputation management products, as well as first-to-market features like Google local ads, and combine them with MomentFeed’s best-in-class local social capabilities, customer sentiment analysis, and enterprise-grade service offering.

“As we saw the market trending towards consolidation, we considered several potential companies to merge with. Uberall was by far our most preferred,” said MomentFeed CEO Nick Hedges. “This combination makes enormous strategic sense for our customers, who represent the who’s-who of leading U.S. omnichannel brands. It helps accelerate our already rapid pace of innovation, giving customers an even greater edge in the hyper-competitive world of ’Near Me’ Marketing.”

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