In his first international visit of the year, International Trade Secretary Dr Liam Fox MP will lead the biggest ever UK delegation to the Consumer Electronics Show (CES) in Las Vegas.
Over 100 British companies will showcase Britain’s world-class technology sector and cutting-edge innovation to the world. They are expected to sign millions of pounds worth of deals during the week.
Providing a global stage for next-generation technological innovation, the event takes place over 11 locations with nearly 200,000 attendees and 4,400 exhibitors.
The UK Pavilion is at Eureka Park, CES’ start-up stage, and will host 15 companies whose attendance the Department for International Trade (DIT) is supporting through the Tradeshow Access Programme.
International Trade Secretary Dr Liam Fox said: “The UK’s tech and automotive sectors are truly world-class – contributing billions to the British economy and employing millions of people – and this year we have brought the biggest ever British delegation in the history of the show.
“This week will see our firms launch new products, sign major export deals and secure investment – all of which drives growth and job creation back in the UK. We’ve always had a reputation as a nation of innovators and this year at CES we are reminding the rest of the world why.”
For many British start-ups, attending CES for the first time offers them their first taste of the international market and an opportunity to begin their exporting journey.
James Griffith, Co-Founder of Mous, said: “DIT funded my first trip to CES 2 years ago and since that visit, we have grown our exports to £12 million. We are proud to represent British innovation on the world stage and pleased to see that the UK government is ramping up the British presence at the world’s biggest show.”