UK fintech R8 is rebranding as Mode in order to bring together the Group’s separate businesses under one common identity.
Mode has also announced the appointment of ex-Alipay executive, Rita Liu, to the leadership team.
R8 previously operated several ventures including the Mode app – a digital banking app that enables users to manage their Sterling, Euro and Bitcoin from a single platform, as well as next-generation payments and marketing provider, JGOO.
The group-wide rebrand will create a common identity and unifying corporate brand for all of the companies in the group, highlighting the synergies they offer for consumers and merchants alike.
Mode Chairman, Jonathan Rowland, comments: “Our rebrand signals the evolution of the Group, which will deliver enhanced financial services tailored to a new post- COVID norm where the transition to online and mobile interactions is accelerating.
“We have ambitious plans for Mode as we seek to leverage the opportunities that faster digitalisation will bring for society and our economy, and today’s relaunch will help us meet our objectives.”
As part of this move, Mode has announced the appointment of ex-Alipay executive Rita Liu as Chief Commercial Officer and serving as a director on the board of the group.
She served as Head of EMEA for Alipay, where she built the firm’s business and strategy in Europe, before transitioning to Head of Canada.
She later returned to London to become a leading member of Alipay’s global partnership with UEFA, and was also appointed as CEO of Alipay (UK) Limited.
Rita Liu, Chief Commercial Officer, Mode comments: “I am excited to be a part of this game-changing project and its pursuit to disrupt the current financial system. As a team, we believe that the global banking, payment and loyalty industries are characterised by fragmentation, legacy infrastructure and technology stacks, which result in pain-points for consumers and merchants alike.
“We also believe that today’s digital banking apps neglect cryptocurrencies even as research shows increasing demand for digital assets. We want to change that by helping users unlock and monetise their digital asset holdings for use in our everyday economy. We’re here to disrupt the industry and I’m excited to be a part of Mode’s plans for the future.”