UK’s first charity toy machines set for nationwide roll out
CharityPodz has announced a national expansion plan following a successful pilot programme of its ground-breaking fundraising concept which has seen the installation of over 300 machines into retail outlets across the country.
CharityPodz allows children to use their pocket money to purchase a collectable toy from specially designed vending machines. For every toy purchased, a generous donation is made to the retailer’s chosen charity and credited directly into the charity bank account, cutting out any admin costs for staff to process payments.
The machines are branded with the chosen charity’s logo, which serves as effective in-store promotion, while all installation and maintenance is carried out by CharityPodz to ensure no burden on the retailer.
The Children’s Hospital Charity was the first charity to sign up to the concept in 2016. Retail brand Matalan is one of the first retailers to install the CharityPodz machines in its stores and is currently using them to raise money for national charities NSPCC and Alder Hey.
Parents and children purchasing the toys are encouraged to make the link between buying something for their own joy and sharing goodwill to someone else through the transaction.
CharityPodz the industry leader is defining a new category of charity toy vending, which meets many of the CSR targets that major retailers must hit through store level staff and customer fundraising initiatives.
Founder and chief executive Adam Abrams said: “Our mission is to share the magic of play to make lives better. The concept offers a new and original channel for charitable giving within retail environments. It’s a sustainable fundraising model which is a step on from the collection box style of raising money.
“Our three-year plan is to establish this new category in CSR fundraising at a worth of over £3m in annual donations to UK charities. We want to be working with the leading national UK charities alongside big retail networks to achieve our targets. It’s a win-win for both businesses and charities and delivers great fun for kids and their parents.”