Global men’s retail brand UNTUCKit and Manchester City’s star midfielder Kevin De Bruyne have officially partnered as the company enters the UK market with two new stores at Covent Garden and Westfield London.
A Premier League star and one of the game’s best midfielders, De Bruyne will serve as the face of the brand across the UK De Bruyne’s cool and calm on-pitch demeanour aligns with the apparel UNTUCKit offers.
De Bruyne’s off-the-pitch style is a match, as well with his favourites being the wrinkle-free button-downs for everyday wear, flannels for colder days, and shirt jackets for layering. This authentic partnership between De Bruyne and UNTUCKit was facilitated by Roc Nation Sports International.
“This is a huge moment for UNTUCKit. Having a presence in the UK has always been top of mind for us,” said UNTUCKit Founder Chris Riccobono. “We’re looking forward to giving our UK fans an authentic way to experience UNTUCKit—up close and in person and with one of their favourite athletes.”
“I’m so excited to be working with UNTUCKit as they launch in the UK,” said De Bruyne. “I’m not a guy that often tucks my shirts in, so it’s great having an untucked shirt that looks and fits great. For me, it’s the fit. The shirts are never too baggy or too short, and they never bunch up in the arms.”