Upgrade Pack hits £3.4m private investment and appoints new chairman

UK fintech scaleup Upgrade Pack has announced a new £1.3m private investment round, bringing total funds raised for its exclusive travel upgrades platform to £3.4m since launching 12 months ago.

The raise continues the company’s strategy of growth through private investment rather than venture capital as it looks to transform the market for flight and hotel upgrades.

Delivered as an app, Upgrade Pack connects directly to airline and hotel APIs, enabling users to access live, premium seat and room upgrades at a typical saving of 15% to 35% through its closed online marketplace.

The latest round, which now values the company at £14.9m, will see prominent entrepreneur, investor and philanthropist David Brownlow join the Board as company Chairman. The new capital will help drive Upgrade Pack’s expansion into North America and Asia-Pacific as it rolls out its service to clients, partners, and users worldwide.

The company’s £413,000 Seedrs campaign in April was oversubscribed in just five days as anticipation of the app continues to grow.

Company Founder and Group CEO Craig Unsworth commented: “It was clear right from introducing David to our platform that he understood the value of what we’re creating, and matched our ambition to bring something entirely new to the market. Having someone of David’s calibre and experience will be invaluable as we expand into North America, and Asia Pacific this year.”

David Brownlow commented: “I’m delighted to join Upgrade Pack as Chairman during this exciting phase of growth. Its innovative, easy-to-use technology is a game-changer within customer loyalty, and I look forward to seeing users and clients alike derive huge value from this transformative platform.”