Renault has announced it will sponsor Premier League football coverage on Sky Sports from the start of the 2018/19 season, including, live Saturday lunch time fixtures, Renault Super Sunday and Bank Holiday games.
Renault will be celebrating passion for football and the dedication of fans as part of the sponsorship, with the spirit of fans a perfect representation of Renault’s ‘Passion for Life’ brand pillar.
As part of the partnership new TV idents will be broadcast in and around 96 live Premier League games on Sky Sports this season as well as non-live Premier League programming such as Renault Match Choice, Game of the Day, Premier League Review/Preview and Premier League Years.
The Renault idents will also feature on Sky’s On Demand service and the Sky Go platform that allows fans to watch live or catch up on the move via mobile and desktop devices. Highlighting the journey that fans go through during the season, the idents will feature fans travelling to and from the game as well as a new hashtag, #withyoualltheway.
The idents showcase a number of Renault cars including Clio, Captur and the All-New Mégane R.S. hot hatch, with the driver of the car taking in the emotional journey of supporters during matches.
Renault will also sponsor digital coverage of the Premier League on skysports.com and the Sky Sports App, including video and display advertising. The sponsorship also includes the Renault Match Zone; a feature which sees Sky Sports transport a bespoke mobile studio to club training grounds, to interview key players and managers.
Adam Wood, Marketing Director, Groupe Renault UK and Ireland said: “Our new partnership with Sky Sports is about celebrating Renault’s brand ethos, ‘Passion for Life’. Football fans show a zest for life, a desire to succeed and a spirit of togetherness, going through a journey of emotions as they follow their team. Every season, we start the journey with hope, ready to support our team to the bitter end, win, lose or draw. Through our partnership with SkySports, Renault will be with them all the way.”
Thierry Henry has returned as Renault brand ambassador, bringing ‘Va Va Voom’ back to UK television screens for the first time since 2011.
The legendary French striker will star in a new series of TV idents, as part of Renault’s sponsorship of Premier League football on Sky Sports, to be broadcast during or around 96 live matches and non-live programming across the 2018/19 Premier League season.