Vegan firm LoveRaw receives multi-million-pound investment

Food & Drink | Funding | North West

Blue Horizon Ventures, a venture capitalist renowned for investing in ‘game-changing’ plant-based food brands as well as cultivated meat has announced a multi-million-pound investment into innovative vegan confectionery firm, LoveRaw.

Blue Horizon Ventures, already financial backers for Beyond Meat, a US-based producer of plant-based meat substitutes and many others, has signed an investment deal with LoveRaw.

This comes just two years after Rimi Thapar, Founder and Managing Director of LoveRaw, rejected a £50,000 investment offered by Dragon’s Den star and serial investor, Deborah Meaden, in determination to maintain a higher equity stake in the business.

Since declining this deal, Rimi and her business partner and husband, Manav Thapar, have worked hard to hone the brand’s 100% natural, vegan chocolate buttercup product, now manufactured in five flavours and sold in major supermarkets and other retail chains across ten different countries worldwide.

Having successfully achieved a 98% year-on-year growth rate, combined with a 200% increase in monthly sales, the entrepreneurial duo approached Blue Horizon Ventures for investment in early 2019, inspired by the venture capitalist’s vision to create the largest ecosystem for tastier, healthier and sustainable food across the globe.

In signing the seven-figure investment deal, Blue Horizon Ventures will now support Rimi and Manav in successfully disrupting the vegan confectionery industry, a strategy supported by newly appointed Non-Executive-Director, Juliet Barratt, Co-Founder and previous Chief Marketing Officer of Grenade® – a healthy snacking FMCG brand offering high protein and low sugar nutrition bars.

Michael Kleindl, Founder and Managing Partner of Blue Horizon Ventures confirmed: “We are extremely pleased to welcome LoveRaw to the Blue Horizon portfolio. Together we will work to provide consumers around the world with plant-based and “clean label” products from the indulgence category and aim to convert the current product options towards more sustainable and eco-friendly alternatives. We are confident that LoveRaw has the opportunity to become market leaders in their sector.”

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