Virtue Drinks secures over £1.1m investment to clean up the energy drinks category

Food & Drink | Funding | South East


Virtue Drinks, the clean energy drink brand, has announced the closing of a £1.1m funding round, which has been raised to support the ongoing growth and expansion in the UK and internationally.

Investors in the business to date include ROMA AS and England National football star, Chris Smalling, as well as a number of angel investors. The funds will be used to further accelerate growth both in the UK and internationally.

Now available in 30 countries globally, the brand has seen a 120% growth in sales year-on-year, with plans to increase sales further at higher growth rates. With this investment, the brand will grow their team, support new retail distribution, and implement upweighted marketing activation to increase brand awareness and launch innovation.

As lockdown begins to ease, the drive in sales will now focus on the food to go market. Rahi Daneshmand, founder of Virtue Drinks says: “with further capital to scale growth, we are really excited to see Virtue Drinks grow from strength to strength. This investment will allow us to bring clean energy to even more consumers across the UK.”

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