Visa report for Women’s Euros – the power of team sport in uplifting women in business

Visa today releases a new report ‘Women thriving, on and off the pitch’ uncovering how team sport is empowering the next generation of female leaders to succeed in business.

As records in women’s football continue to be broken during UEFA Women’s EURO 2022, tournament sponsor Visa has studied the impact of team sport amongst 2,500 female entrepreneurs across Europe.

England legend Karen Carney MBE, who is also co-creator of Visa’s The Second Half programme dedicated to supporting women in their careers when they retire from professional sports, is joining Visa to highlight how skills learnt on the pitch are highly desirable off it.

As the first-ever UEFA sponsor dedicated to women’s football, Visa’s ‘Women thriving, on and off the pitch’ report underscores its commitment to elevating the game while driving excellence, equality and inclusion for women across the whole economy.

The report found that three in four (75%) who play team sport say it’s had a positive impact on their business life. Additionally, half (50%) that play team sport say it helps them deal with stress, tiredness or being overworked. Also, those who play team sports are much more likely to run a business with more than 10 employees (48% vs 10% who don’t).

Mandy Lamb, Managing Director, UK & Ireland, Visa, commented: “Small businesses are the backbone of the economy, and 2022 has seen a record number of women starting up on their own. At Visa, we’re proud to be the first-ever standalone sponsor of UEFA Women’s Football and to play our part in championing diversity and inclusion, both on and off the pitch. We’re using our sponsorship of the UEFA Women’s EURO 2022™ to shine a spotlight on how skills learned in sports are having a positive impact on the success of small businesses and the wider economy.”

Karen Carney MBE, co-creator of The Second Half and former England footballer, commented: “The biggest eye-opener for me working with Visa on The Second Half programme was how transferrable skills from sport can be. The ability to work in teams, to be adaptable, resilient, hard-working – the list could go on – but these are all things you learn in sport that don’t just get left behind when you stop playing. We want to help female players realise that these skills matter in the business world too, and they are highly desirable.”

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