Visitors to the popular seaside resorts of Polzeath and Sennen Cove in Cornwall this Easter can now receive fast mobile Internet and great voice reception along the beach after Vodafone installed the latest 4G technology in beachfront phone boxes.
Mobile coverage can often be difficult to provide in remote areas and coastal locations due to the local topography and the lack of power and fibre cables needed to link up masts. Vodafone is continually looking at new ways of providing customers with great coverage, including by installing 4G technology into traditional phone boxes, returning them to their roots.
Beach-goers will not only be able to use their smartphones on Vodafone’s ‘4G from a phone box’ service within approximately a 200-metre radius. They can also make use of Vodafone’s range of connected devices, including the V-Pet Tracker to help you pinpoint a dog that has wandered off.
Vodafone is working on a number of initiatives to help support the Government’s ambition of extending mobile coverage to 95% of UK landmass by 2022. In addition to drawing up industry-wide proposals to create a single rural network to cover not spots and partial not spots, last year, Vodafone achieved an industry first by installing the UK’s first mini mobile mast at Porthcurno in Cornwall.
The Cornish 4G-enabled phone boxes are equipped to cope with the increase in mobile usage over the Easter break and over the summer months. During the heatwave in 2018, our network in Cornwall carried nearly 90% more mobile Internet traffic than the previous year.
Vodafone UK Chief Technology Officer Scott Petty said: “Improved mobile coverage in rural areas helps the local economy, keeps people connected, and above all, offers reassurance at times when you just have to make that call. But it can be challenging to deliver. That is why we are in the final stages of presenting to Government our industry-wide blueprint for improving mobile coverage. It is also why we are looking at innovative ways of extending coverage, such as making use of phone boxes.”
Vodafone is also testing 4G in phone boxes in busy shopping areas in Edinburgh, Oxford and soon in London. At its technology headquarters in Newbury, Berkshire, Vodafone is trialling housing 4G on the underside of manhole covers.