Vungle, a mobile performance marketing platform, announced today the acquisition of TreSensa Technologies, a mobile ad creative technology company headquartered in New York.
TreSensa provides app developers with an instant suite of playable ad builders and fully customisable game-play ad engines through its cloud-based tools for large gaming and brand studios such as Zynga, GSN, EA, Etermax, Mag Interactive, Mars Petcare, Kraft Foods Group, and more.
The acquisition, Vungle’s third in the past six months, accelerates the company’s vision to be the only mobile performance marketing platform that addresses the complete app growth cycle.
Combined with GameRefinery and AlgoLift, the Vungle platform provides a suite of tools from game design and development, to marketing, measurement, and beyond. The TreSensa acquisition enables Vungle Creative Labs to expose years of expertise through platform-based creative technology and offer creative performance insights and recommendations at scale. In addition, Vungle customers will now have the ability to export industry-leading creatives to run across all major platforms and channels.
“For a long time, advertisers have wanted more access to Vungle’s industry-leading Creative Labs team. The addition of TreSensa to the Vungle platform, alongside our recent acquisitions of AlgoLift and GameRefinery, further enables us to provide our customers with an essential destination for app growth and success,” said Jeremy Bondy, CEO of Vungle.
“As the app industry becomes increasingly complex and data-driven, our goal is to provide app developers with the tools and constant innovation they need to impact every aspect of their business. TreSensa’s leading technology significantly bolsters our creative capabilities and enables us to develop even deeper and more strategic relationships with our customers. We are very excited to welcome TreSensa to the Vungle family.”
“Socket Capital quickly recognised that TreSensa has been quietly building the best mobile in-app creative tech platform in the industry, and we have spent the last year working with the team under the leadership of Oliver Marsh and Vincent Obermeier to maximise its potential,” said Scott Pitts, CEO and Managing Partner, Socket Capital. “We are all incredibly excited about working with the Vungle team as they have the deep expertise and global scale to take TreSensa’s solution to the next level.”