Vungle, a global mobile performance advertising platform, announced today the acquisition of GameRefinery, a SaaS mobile gaming analytics company headquartered in Finland.
GameRefinery’s Game Intelligence platform provides developers with retention and monetisation insights through its cloud-based developer tools for studios such as Zynga, King, Rovio, Ubisoft, and more.
The company’s deep contextual data sets across 160,000+ gaming apps bring unique and innovative targeting capabilities to Vungle’s platform, helping advertisers deliver contextually relevant campaigns and increase user acquisition performance in today’s privacy-focused, post-IDFA landscape.
“Together, Vungle, GameRefinery, and Algolift offer the only platform that speaks to game and product teams in the development process, marketing, UA, and growth teams in the scaling stage, and data teams when measuring and refining outcomes,” said Jeremy Bondy, CEO of Vungle.
“We are excited to welcome a remarkable GameRefinery team to the Vungle family and have never been stronger in our position as the trusted guide for developers.”
GameRefinery’s co-founders Markus Råmark, Veli-Pekka Julkunen, and Joel Julkunen, as well as the entire GameRefinery team, will join the Vungle organisation.