Vungle, a mobile ad network and in-app monetisation platform, announced today the acquisition of AlgoLift, an LTV-powered user acquisition automation platform for mobile advertisers.
The acquisition adds AlgoLift’s algorithms and optimisation technology to Vungle’s global, creative-centric advertising network to give advertisers actionable intelligence to optimise performance metrics such as Lifetime Value (LTV) and Return On Ad Spend (ROAS).
Additionally, AlgoLift’s probabilistic approach to campaign attribution gives Vungle a privacy-friendly way to target and optimize ad campaigns in compliance with pending iOS-related changes to IDFA.
AlgoLift is the automated ROAS optimisation engine for gaming and non-gaming app developers such as Jam City, Take-Two Interactive, Digit and Headspace. Using AlgoLift’s predictive LTV modeling and automation tools, customers are able to scale user acquisition spend significantly while increasing ROAS by up to 150 percent.
The combined offering will provide advertisers an automated solution using contextual data to buy against their downstream metrics. AlgoLift relies on anonymized data to deliver a unique solution to Apple’s upcoming iOS-related privacy changes.
“Our mission is to be the trusted guide for growth and engagement for our developers,” said Jeremy Bondy, COO at Vungle. “AlgoLift’s proprietary recommendation technology and exceptional team accelerates our transformation, extending the breadth and reach of our platform. As a result, our developers can expect an entirely new level of scale and performance.”
“At AlgoLift, we are very proud to have built an industry-leading LTV and optimization platform to help our clients maximize ROAS and operate at the cutting-edge of marketing technology,” said Andre Tutundjian and Dmitry Yudovsky, Co-founders of AlgoLift. “We couldn’t be more excited to join Vungle’s team to now bring a joint solution of leading-edge technology to the mobile ecosystem.”