Waitrose has renewed a contract which will see it offer more than 2,700 own-label products to customers worldwide through online retailer British Corner Shop.
The supermarket first signed an agreement with British Corner Shop, which ships British products to over 150,000 customers spread across 146 countries, in 2016.
Following the success of that partnership Waitrose has announced a two-year extension which sees British Corner Shop continue to offer a mix of the supermarket’s own-label ambient and fresh goods through its global e-commerce supply chains.
As part of the tie-up, international customers will be able to continue buying Waitrose products including Waitrose Duchy Organic, Waitrose Baby, essential Waitrose and the Waitrose 1* range.
From its Bristol base British Corner Shop ships over 2,000 Waitrose products to 146 countries, and in 2017 delivered over 1.4 million Waitrose biscuits to the British expat community worldwide.
The company’s managing director, Mark Callaghan, said: “With its commitment to quality and reputation for excellence, there is something quintessentially British about the Waitrose brand – and we are seeing increasing demand for its own-label products.
“In particular what you might term ‘comfort food’, such as Waitrose biscuits, baked beans and porridge oats – are hugely popular not just with expats, but with our customers generally.”
In recent years British Corner Shop, which in 2016 won a Queen’s Award in recognition of its international trade, has seen demand for its services and products increase significantly, with the Waitrose contract renewal the latest mark of that success.
“We’re incredibly proud to be able to call ourselves a partner to a globally-admired business such as Waitrose and this announcement underlines our own commitment to meeting the incredibly high standards demanded of that brand,” continued Mark Callaghan.
“This renewal not only creates huge opportunities for both Waitrose and British Corner Shop, but more importantly delivers greater than ever choice to our growing global customer base, cementing our position as the expat community’s number one choice for quality UK food brands,” he added.