Waitrose strikes landmark deal with Bristol-based global firm

Mark Callaghan (centre) and the British Corner Shop team

Mark Callaghan (centre) and the British Corner Shop team

Waitrose has become the first supermarket to sell own label products through Bristol-based British Corner Shop, the online store that delivers British food parcels worldwide, straight to your door.

It will enable Waitrose to enter entirely new territories from the 138 countries British Corner Shop regularly ships to, including two if its largest markets, the USA and Germany, neither of which is among the 60 countries the UK retailer already exports to.

The website will give shoppers global access to more than 2,000 products available from Waitrose branches and add to the 10,000 products the online service already stocks. Last year British Corner Shop shipped more than 50,000 orders overseas.

Waitrose commercial director, Mark Williamson, said: “British Corner Shop gives a global audience access to Waitrose and provides a platform for our British suppliers to showcase the great food and drink they produce. We are proud that our brand continues to retain the loyalty and trust of customers wherever they are in the world.”

British Corner Shop managing director, Mark Callaghan, said: “We are delighted to have agreed a deal with Waitrose. Extending the current British Corner Shop range with over 2,000 Waitrose product lines gives our customers greater choice.

“Waitrose and British Corner Shop share a company value of ‘Championing British’, and we look forward to growing our relationship with Waitrose, and to exporting the Waitrose brand to customers around the world.”

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